Dear learners, You have learned a lot about affiliate marketing till now and even registered with at least one affiliate network if you created a good blog.
I hope you have an idea of what digital marketing is and how beneficial it is. We will introduce to you some new concepts that you may have heard of before but never knew what they meant.
So, today's topic will be about how digital marketing actually works.
The previous and today's lessons have been made more informative so that you can spend more time on your blog before we proceed with the rest of the practical training.
If you are a new visitor to this site, then please don't forget to visit our previous lessons to understand the concepts step by step.
Some of the most common strategies used in digital marketing are given below:
Search Engine Optimization:
SEO teaches you how to stay on top of search engines when it comes to website rankings. People use search engines like Google and Bing to find what they are looking for.
If your website is in those results, you’ll get relevant traffic. Relevant traffic means people who are interested in what your website has to offer.
The process of getting your website ranked on the search engines for the relevant terms is SEO.
Social Media Marketing:
All these social networking sites are excellent methods of digital marketing. More people would see, visit the merchant’s pages, and invite their friends to visit them.
The advantage of social marketing is that people are more likely to share stuff they find helpful, funny, or interesting in any way.
For example, if you have a website or blog on say ‘travelling’, if you’ll post information on “Famous Celebrities’ Honeymoon Trips," people will share the stuff, and you’ll get a lot of traffic.
Paid Marketing:
You can buy traffic (visitors) from various traffic sources such as Google Adwords, Bing Ads, Facebook Ads, Youtube Ads, etc.
Email Marketing:
Here, you can build your email list through your website and then send emails to your list inviting them to visit your website.
Please note that all of the above strategies work even better if you actually have a useful website that people love, bookmark, and share.
The goal is to create a content-rich blog or website that provides value to visitors.
The ‘value’ here means that your aim is to provide high-quality, relevant information to your visitors that is helpful to them.
This will make them bookmark your website and recommend it to their friends.
Take, for example, the website https://www.improve-vision-naturally.com.
The website promotes several affiliate programs, like "39 Dollar Glasses" and “Rebuild Your Vision."
If you go through the website, you will find that it is rich in content relating to improvement of vision. This is what you will need to do to attract traffic.
Digital marketing works by employing certain strategies to grow traffic on your website and/or to make your brand or business more popular on the Internet.
In today’s
session, we are going to introduce to you various strategies digital marketers
adopt. All of the above-mentioned techniques will be put to use in the later sessions when you will be prepared for them!
As you read these strategies, you may realize that you have already come across one or all of them.
You may have clicked on an advertisement to be taken to a merchant’s
website and received an email promoting a product, etc.
I sincerely hope that you found today's session useful, and if you do not understand anything till now,
Then you can study our post once more again from the beginning so that you do not have any problem understanding for upcoming sessions.
Thank you for visiting our website, and please make sure to visit again!
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